The Craft Safari is led by Ann Thomas and Geetha Mary Jimmy, two close friends brought together by a shared passion for Indian craftsmanship, meaningful design and ethical creativity. Rooted in Dubai and extending across continents, the brand is shaped by Ann working from Dubai and Geetha from Canada, united by a single vision: preserving India’s rich craft traditions while bringing mindful, handcrafted creations to customers in Dubai and beyond.

Ann and Geetha founded The Craft Safari on a simple yet powerful belief: handcrafted creations carry soul, and the artisans behind them deserve to be seen, respected, and celebrated. Ann leads The Craft Safari’s creative vision - shaping its design philosophy, curating collections and working closely with artisan communities to ensure every piece reflects authenticity, intention and cultural depth. Geetha complements this creative foundation with strategic clarity and a global perspective, overseeing planning, expansion and cross-border operations. Together, they nurture lasting artisan relationships and ensure the brand grows responsibly, staying true to its values of fairness, sustainability and cultural respect.